Underused inventory
Small and medium venues remain underbooked.
Project · VenueWale
India’s all-event venuebooking platform concept.
Connecting perfect venues with perfect events.
01 · Introduction
A one-stop platform for every kind of event.
VenueWale is a proposed venue-booking platform for weddings, birthdays, farewells, parties and other social events.
The concept brings real-time pricing, availability, transparent venue information, smart filters, 360-degree visuals, verified reviews, online booking and add-on services into one experience.
50Survey respondents
3rdBusiness Orientation Program
1Working Figma prototype
02 · Problem
A fragmented journey with avoidable friction.
The academic research framed eight recurring pain points across customers and venue owners.
Unclear pricing
Pricing varies across channels and hidden charges reduce trust.
Manual booking
Bookings rely heavily on calls and messaging.
Wedding bias
Existing services focus heavily on weddings.
Underserved events
Casual and smaller events receive less attention.
Fragmented process
Discovery, verification and booking are spread across channels.
03 · Research indicators
Signals used to shape the business case.
These values are research estimates and assumptions from the academic pitch deck, not audited operating results.
Small-to-medium venue utilisation
Estimated price variation across channels
Bookings through calls or messaging
Potential demand / actual bookings for non-wedding events
Owners citing technology adoption as a challenge
Average booking-process satisfaction
Industry estimate used in pitch
Estimated annual growth
Figures represent research estimates and assumptions used in the academic pitch deck. They should not be presented as audited operating results.
04 · Solution
One platform. Three confidence builders.
Unified platform
One destination for discovering and comparing venues without repeated calls or visits.
Smart filtering
Filter by location, capacity, price range, amenities and event type.
360° experience
Use virtual tours, verified reviews and transparent information to support confident decisions.
05 · Customer journey
From discovery to celebration.
Search and filter venues
Explore visuals and reviews
Book with an initial deposit
Venue receives dashboard booking
Customer enjoys the selected venue
06 · Market opportunity
A focused path from category to target market.
All values in this section are academic business-plan estimates.
All venue bookings across India
Urban venue bookings under ₹5 lakh budget
Selected cities and venues under ₹1.5 lakh budget
07 · Revenue model
Four potential revenue streams.
Commission
10–15% per completed booking.
Premium listings
₹1,999–₹4,999 monthly for enhanced visibility.
Convenience fee
2–3% of the customer booking value.
Service add-ons
5–8% revenue share on catering, décor, photography and entertainment.
01User searches02User books03User pays through platform04VenueWale earns revenue
08 · Go-to-market
From awareness to repeat booking.
Awareness
- Social-media teasers
- Event-planner influencers
- Local venue-search SEO
Consideration
- Venue videos
- Virtual tours
- Comparison tools
- First-booking incentive
Conversion
- Three-step booking
- Secure payment
- Instant confirmation
- Digital contracts
Retention
- Personalised recommendations
- Planning add-ons
- Loyalty programme
- Repeat incentives
09 · Business-plan targets
Targets and financial estimates.
These values are projections from an academic business plan and do not represent actual business performance.
Operating targets
₹800Customer acquisition cost
₹8,000Lifetime value
3.5%Conversion rate
4 monthsPayback period
10,000+Monthly active users
Financial estimates
₹5.6 lakhInitial setup cost
₹30 lakhYear-one investment
10–12 monthsEstimated break-even
125%Projected year-two ROI
These values are projections from an academic business plan and do not represent actual business performance.
10 · My contribution
From primary research to prototype.
My role covered the core path from understanding the problem to communicating the proposed business.
01
Supported primary market research
02
Analysed feedback from 50 respondents
03
Identified customer pain points
04
Developed the value proposition
05
Worked on the business model
06
Prepared and presented the pitch
07
Created the Figma prototype
08
Communicated the concept before entrepreneurs
11 · Prototype
Experience the booking concept.
Open the working mobile prototype to explore the proposed venue discovery and booking journey.
Launch prototype ↗VenueWaleFind a venue for every event.
Interactive prototype
12 · Prototype screens
The booking journey, visualised.
The interface moves from onboarding and event requirements to venue discovery and a detailed booking view. Select any screen to inspect it in full size.